Adam Jacobs

Bloom Founder and Entrepreneur Adam spent much of his career developing and leading organisations across both the private and public sector. With a passion for developing innovative solutions to overcome the challenges faced by procurement professionals, Adam built a wealth of experience and expertise within procurement and business transformation.

In 2012, Adam established Bloom Procurement Services. The company was born out of his desire to provide a best-in-class procurement solution which enabled the delivery of outcomes, whilst reducing the time and cost associated with professional services procurement. As a Fellow at The Royal Society for Arts, Manufacturers and Commerce, Adam is passionate about social value and innovation and continually seeks to promote and embed outcomes-based thinking that delivers positive change for all.

Amabel Grant

Amabel is CEO of the V4 UK Holdings Group. She joined the business in 2018 as CTO of Bloom, bringing with her a wealth of experience in both the public and private sectors. Her previous experience includes roles with the Office of Government Commerce, where she established the first pan public sector marketplace, as well as the Olympic Delivery Authority, where she implemented the sourcing platform through which the infrastructure and fit-out contracts for the London 2012 Olympics were procured.

She also held senior positions at Crown Commercial Services as Crown Marketplace Programme Director and Procserve as COO, where she built the public sector SAAS marketplace to more than £3bn of transactions.

Diane Cheesebrough

Diane joined the V4 UK Holdings Group in 2018 as Non-Exec Director after holding a number of senior roles in both the public and private sector. A qualified banker, whose executive career spanned global C-suite positions in businesses operating at different levels of maturity and growth, Diane moved into the Chairman position in 2021 following investment from BGF.

In addition to chairing V4, Diane chairs a number of PE-backed businesses with a particular focus on customer centric disrupters, high quality, high growth and tech or tech-enabled businesses. Her portfolio spans traditional FM to Marketplace and SaaS serving both the public and private sectors. In 2020, Diane won the IoD NED of the Year North East and Yorkshire Award.

Barry Jackson

Barry joined BGF in 2013 and is based out of Leeds, covering the Yorkshire & North East region. His main role is to originate, execute and deliver new investment opportunities whilst retaining involvement through board interaction with his previous investments. Prior to joining BGF, Barry spent 11 years at Deloitte in Leeds, including 8 years in the Corporate Finance Advisory team.

He is a qualified Chartered Accountant and a member of the Chartered Institute for Securities & Investment and also holds a degree in Mathematics, Operational Research, Statistics and Economics (MORSE) from the University of Warwick. As well as the various non-executive board positions that Barry currently holds, notable deals he has led include BGF’s £10m investment in Chemoxy in 2015 (exited to Novacap SAS in 2017) and also BGF’s £5m investment in Arcinova in 2018 (exited to Quotient Sciences in 2021).

Sam Peachey

Sam is the CFO of the V4 UK Holdings Group. He joined the business in July 2021 and has been appointed to the Board of both the holdings company and Bloom Procurement Services Limited.

Sam is a Fellow with the Association of Certified Chartered Accountants and having spent a decade in accounting practice obtaining a wide variety of commercial experience, he moved into the industry and has held senior leadership positions within growing technology businesses ever since. His previous experience includes Craneware Plc a B2B SaaS specialist and working on digital engagement and data strategy as CFO of QikServe Ltd.

Consequently, Sam brings enormous experience in working with product and engineering teams looking to innovate and elegantly scale market opportunities, while always ensuring the customer experience is of the highest priority.


What our clients say


Working with Bloom to access the NEPRO solution has ensured we realise all the expected benefits from a neutral vendor approach in procuring and managing specialist professional services. They are a true partner and are continually looking to improve the way we work and ultimately the services provided by the suppliers.

Darren KnowdChief Procurement OfficerDurham County Council

Bloom was essential in the recent hiring of a consultant for a governance project within oneSource. Through the NEPRO solution, I was able to hire a consultant within 2 weeks of posting my project requirements. I was provided with proposals from a range of experienced and relevant suppliers and received valued support from Bloom throughout the process.

Jane WestManaging DirectoroneSource

I chose to work with Bloom as I liked the idea of outcome-based projects. It’s so much more efficient, as it’s a compliant process without the need to go through the OJEU process as it’s still competitive. Bloom has many suppliers already available but we can add suppliers whenever we want. Having someone who can help by providing a second opinion; a neutral point of view has been valuable to us.

Ariana BeattyVFM Commercial Contract & Risk Management ManagerUniversity of Sussex

Through Bloom we were able to engage with Cardiff Council efficiently and help them access social care services they urgently needed in a compliant way.

Sarah PopeManaging DirectorRT Group

Due to their robust and wide-reaching supply chain, Bloom is able to identify and access even the most niche suppliers. Bloom was able to provide a speedy and robust solution that would not have occurred to us.

Hassan IqbalStrategic Business PartneroneSource

Bloom is a professional and far reaching procurement partner, allowing Torne & Shirmers to reach its target market in supporting the Local Enterprise Partnerships (LEPs), Local Authorities, Universities and NHS Trusts throughout the UK.

Neil WilkinsonManaging DirectorTorne & Shirmers

We became a Bloom Accredited Supplier following our attendance at the NCC supplier engagement event, this was crucial to Impeller finding out more information about Bloom and it also gave us great exposure to NCC and definitely assisted in helping us win business with them.

Nicola Halse Business Development ExecutiveImpeller Assurance & Resilience Ltd

Through Bloom and NEPRO we were able to access the right supplier in a short time frame.

Richard HowroydHead of Strategic Procurement & CommissioningBath & North East Somerset Council

Bloom helped us find suppliers in a rather niche market with the skills and expertise we required, which we would have otherwise found very difficult to source.

Colin AnsellLondon Borough of NewhamDirector of Commissioning Support Unit

We have been working in partnership with Bolton Borough Council to transform the delivery of their property services. This close collaboration combined with our expertise means together we have made sure our solution is the best for the people of Bolton.

Mark HardingPartnership DirectorRobertson Facilities Management

We were proud to support West Sussex County Council and CAPITA with their annual planning programme and help to deliver the best outcomes for the County.

Neil WilkinsonManaging DirectorTorne and Shirmers

Being a Bloom accredited supplier offers us appropriate opportunities and improves our chances of being successful. The competition process for the Invest South Tyneside project was robust, yet quick and straightforward and Gardiner Richardson is delighted to have been selected. We’ve hit the ground running and have quickly been able to begin delivering impact and results for Invest South Tyneside.

Rachel McBrydeHead of PR and contentGardner Richardson

The NEPRO solution assisted the Council in achieving our aims of supporting local business while freeing up valuable time for us to concentrate on high value strategic projects.

Senior Procurement & Contracts ManagerCumbria County Council

Bloom provided a fast and compliant route to market. Allowing us to promptly begin work on the project and deliver the desired outcomes.

Julie GillDirector J C Gill and Co Limited

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