South Tyneside Council & Gardiner Richardson Ltd

Invest South Tyneside is a South Tyneside Council business facing brand that supports the implementation of all business-related activity delivered by the Council across the borough.

South Tyneside Council identified a need to work with an independent organisation to further enhance their reputation as a region that is clearly ‘open for business’.

25 working days from project request to initial meeting

South Tyneside Council were keen to work with organisations that could leverage local networks to develop the Invest South Tyneside brand. Through Bloom’s large supplier community, South Tyneside Council were able to specifically select local and regional organisations that accurately understood local sensitivities, ensuring their objectives were met.

“Bloom offers access to a large community of SMEs including local and regional suppliers. Being able to easily identify appropriate suppliers available from Bloom is hugely valuable to us”

South Tyneside Council

The challenge

South Tyneside Council were seeking to appoint a PR agency to raise awareness of business success both locally and further afield. A core priority was to promote South Tyneside as “open for business”.

The solution
Bloom worked with South Tyneside Council to finalise procurement documentation and were quickly able to go out to market for proposals. Bloom offer a consistent, simple and competitive process with the flexibility to ensure that the competition is proportionate to the opportunity. Bloom delivered a strong selection of local SME suppliers for South Tyneside Council’s appraisal. The prompt turnaround meant that work could begin quickly; an on-site meeting was arranged within just 14 days of the project being identified.

The Outcome

The successful supplier, Gardiner Richardson Ltd, was able to demonstrate excellent knowledge of the region and provided competitive pricing, enabling South Tyneside Council to make substantial savings. Gardiner Richardson also offered a clear and concise plan, ensuring that South Tyneside Council’s deliverables were met.

“Being a Bloom accredited supplier offers us appropriate opportunities and improves our chances of being successful. The competition process for the Invest South Tyneside project was robust, yet quick and straightforward and Gardiner Richardson is delighted to have been selected. We’ve hit the ground running and have quickly been able to begin delivering impact and results for Invest South Tyneside.”

Rachel McBryde, Head of PR and content, Gardner Richardson

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